Is AI Coming for Marketers? Let’s Talk About It.

Artificial Intelligence is no longer a distant concept — it’s already transforming the way businesses operate, especially in marketing and content creation. From AI-generated articles to personalized ad copy, the tools are getting better, faster, and more accessible. So what does that mean for writers?

Right now, people tend to fall into two camps:

1. Those who think AI is going to replace writers entirely

2. Those who believe it’s all hype and won’t impact the industry at all

The truth — as with most things — lies somewhere in the middle.

Yes, AI has made impressive strides. But it’s not flawless. Just the other day, my virtual assistant tried to send me on a vacation to Alabama when I asked for a nearby grocery store. So no, robots aren’t taking over everything anytime soon. And as a copywriter, my gut reaction is to believe the human element of storytelling is irreplaceable.

Still, we can’t ignore the shift happening around us. According to a 2023 McKinsey report, up to 30% of marketing-related tasks are likely to be automated by AI in the next few years — and writing is one of them. That doesn’t mean the end of the profession, but it does signal a transformation in how we work.

Adapt or Get Replaced

Let’s be clear: AI isn’t replacing copywriters — it’s replacing copywriters who refuse to adapt.

Writers who embrace AI as a tool — using it for ideation, research, speed, and structure — will not only stay competitive, they’ll thrive. These professionals will work faster, smarter, and deliver more strategic value than those clinging to old-school methods.

On the flip side, if your writing is already formulaic, keyword-stuffed, or robotic in tone, then yes — you’re at risk. AI is cheaper, faster, and for many clients, “good enough” is all they need.

This doesn’t mean quality writing is dead. In fact, it’s the opposite. The demand for human-centered content — writing that connects, persuades, and builds trust — is rising. A 2021 Epsilon study found that 80% of consumers are more likely to engage with brands that deliver personalized experiences, and that kind of personalization starts with human insight, not machine logic.

Use AI to Your Advantage

Smart marketers are already leveraging AI to:

• Generate quick first drafts

• Brainstorm hooks and headlines

• Compile research faster

• Save time on repetitive tasks like meta descriptions and product blurbs

Then they take it a step further — infusing the writing with emotion, nuance, and strategy that only a human can provide.

Think of AI like creatine for your brain:

It won’t do the heavy lifting for you, but it’ll help you perform better, think faster, and recover quicker. Just like how athletes who use supplements strategically see better results than those who don’t, writers who supplement their creativity with AI will gain a clear competitive edge.

Bottom Line

The future of copywriting and marketing belongs to those who are willing to evolve. Don’t ignore AI — study it, use it, and learn how to do what it can’t. Creativity, emotional intelligence, humor, cultural nuance — these are still your superpowers, and these are things that no AI entity can hope to replicate anytime soon.

People will always crave human stories, real voices, and meaningful communication. Use AI to automate simple tasks where possible, but don’t be afraid to lean into what AI cannot do.

“You won’t be replaced by AI. You’ll be replaced by someone using AI.”

– Alex Hormozi